designed for cyclists transitioning from one space to another.
group project consisting of four industrial designers, each member developed a different bag that shares consistent brand elements.
team: James Wolf, Steven Monteagudo, Mike Hodgkiss
persona
20 - 30 years old
lives in big cities
works in the city
commutes by bike
meal preps
packs lunch
bikes on weekends
user needs
sketches
Classmates critiqued our concepts as we moved on toward the final design. The consensus was to create a more coherent design language to unify our bags.
final design
Our group's brand ENNO and its bag line for cyclists. Each bag used the same primary and accent colors, a reflective stripe and leather square symbolizing a brand logo, and beveled corners for pockets.
1. X-Pac V15
2. SuperGlo Reflective Polyester
3. 4mm Polyester Hex Mesh
4. Pellon Insul-Fleece
5. 1,000 Denier Cordura Nylon Fabric
6. Polyethylene Plastic
7. Chevron Polyester Webbing
